Tag: Branding

Experiential marketing: The next stage for storytelling

Intermarketing’s Simon Long spins a yarn about why brands that are living their...

Why more brands are ditching the CMO position

A deep dive into why companies are ridding themselves of the long-respected chief...

Five recommendations for better brand momentum: Growing sales now and for the future

According to Mark Kaye of marketing projects in the United Kingdom and Charles Foster...

50 fabulous speakers to feature at 2019 New York Advertising Week

A world-class mix of the industry’s best and brightest would be speaking at the...

Consumer insight is a critical success factor for brands – Kalu

Brand and marketing expert, Ikechukwu Kalu has said that consumer insight and sufficient...

Epica Awards 33 defines its purpose

The Epica Awards has underlined its unique positioning in the awards landscape with...

The battle of bike ride-hailing taxi in Lagos market

Unbranded and madcap motorcycle taxis have been around in Nigeria and most parts...

Cannes Lions starts on Monday

Cannes Lions, the world’s largest festival dedicated to world-class creativity,...

Steve Babaeko urges SMEs to embrace digital, branding in quest for growth

The CEO, X3M Ideas, Steve Babaeko has urged Small and Medium-Sized Enterprises (SMEs)...

SME Conference holds tomorrow

The maiden edition of the Small and Medium-sized Enterprises (SME) Conference &...