Tag: Branding

Brand power analytics: Trump v. Pfizer

By Iboro Otongaran Brand power is the marketer’s all-time elixir for demand management....

Why global QSR brands stay ahead of local operators in Nigeria

Innovation is a critical issue for prosperity and growth, especially in the business...

MARKETING EDGE unveils new awards logo

To further communicate the high impact of its brand identity and purpose, MARKETING...

Fake products may dampen consumer spirit on e-commerce

The rising incidence of fake products may affect the fortunes of e-commerce operators...

Your brand needs to tell a better story

I haven't been as excited about reading an interview as I have been reading this...

Brand Africa invites stakeholders to its 2020 global virtual event

The 2020 Brand Africa 100 has invited all stakeholders and its interested public...

TD Africa turns 21, unveils new logo

TD Africa, the biggest technology, lifestyle and solutions distribution company in...

Why social-ready packaging should be a priority in retail

With the world tied to their screens, social media has fast become the foundation...

How good visual designs create authentic connections

Visual design is key to setting brands apart from the competition, and to maximise...

Global advertisers launch drive to establish cross-media measurement principles

An advertiser-focused group has launched a global initiative designed to make the...