Tag: Branding

3 Ways FMCG brands are adapting to inflation-inspired changes in consumer behaviour

By Joseph Ekeng Under an environment of steadily rising inflation, Nigerian consumers...

Brands, categories behind Unilever’s strong sales growth for 2022

By Joseph Ekeng With the global economies still affected by the supply chain crisis...

White Square Festival calls Nigerian agencies for entries

Leading creative, experiential, media buying and public relations agencies in Nigeria's...

Nigerian media inaugurates Ombudsman to strengthen confidence

By Felicia Nwosu To build a stronger media profession that would work for the...

Plan for unexpected scenarios in VUCA economy, Salvador urges marketers

By Abimbola Mohammed Damola Richard Salvador, CEO and Lead Strategist at Digisplash,...

Apple unveils Pay Later App

By Felicia Nwosu Apple is redefining the fintech landscape by embarking on the latest...

Davido rebrands record label

By Felicia Nwosu Omo Baba Olowo crooner, Davido, has repositioned his music career...

“Focus on strategic relationship, scenario planning”

By Ibidunni Banjoko Young professionals in the Integrated Marketing Communication...

Pepsi redesigns logo, brand identity to usher in new era

By Joseph Ekeng Pepsi is set to unveil a new brand identity, which will include...

Rising power of entertainment channels to drive brand growth

The shift by internet users towards entertainment content provides opportunities...