Tag: Branding

Lynne Biggar, Visa CMO to resign early 2022

After nearly six years as Visa’s chief marketing officer, Lynne Biggar is preparing...

The importance of building a data-driven organization

Today’s brands have more access to data than ever before. While the benefits of...

Your company website is your own digital real estate – Prof. Mande

By Felicia Nwosu With the focus to sustain relevant online presence, as well as...

JCI Eko concludes 11th Brand Masterclass, promotes brand building

Junior Chamber International Eko (JCI Eko) has concluded the 11th edition of its...

Coca-Cola system celebrates 70 years in Nigeria, invests N560b in 5 years

By Abimbola Mohammed In commemoration of its seventy years’ anniversary and...

Top 10 Lager beers in Nigeria

By Felicia Nwosu Following a report made available by Euromonitor International,...

Redefine brand value as economic enabler, solution provider – IAA

By Felicia Nwosu The need for brands to go beyond business as usual and be seen...

LCCI set to hold webinar on business opportunities

By Abimbola Mohammed The Lagos Chamber of Commerce and Industry (LCCI), in collaboration...

Experts call for stringent measures to curb brand counterfeit

By Oghale Mafuru Against the backdrop of rising cases of brand counterfeit, experts...

Lagos brand is many things to many people – Gbenga Omotosho

By Felicia Nwosu Lagos State as a brand is so many things to many people depending...