Tag: Branding

Throwback Thursday: Nostalgic beauty products of the old

By Abimbola Mohammed The use of cosmetics has been around for centuries. For example,...

Al Ries, legendary marketing maverick passes at 95

By Ralph Tathagata “It’s better to be first in the mind than to be first in...

Eat ’N’ Go begins eco-friendly deliveries

By Oghale Mafuru Against the rising concerns of climate change globally, organizations...

Glo launches Auto Credit Service

In the quest to ensure consumers have unlimited access to uninterrupted, seamless,...

Brands play experiential for the long game of loyalty

Flip the narrative. Going experience first shows confidence in your product offering Though...

Shobanjo wins OON national honour 

By Ibidunni Banjoko The Nigerian President, Muhammadu Buhari conferred Biodun...

Intl Trade Fair will stimulate economic growth- LCCI

By Oghale Mafuru Ahead of the 2022 edition of the Lagos International Trade Fair,...

Budweiser FIFA World Cup campaign features Nigeria

By Oghale Mafuru Ahead of the FIFA World cup billed to hold in Qatar, Budweiser,...

Expert advocates more black representation at Cannes

By Oghale Mafuru Peter Ukhurebor, Founder of Black at Cannes, a Neo-African organization,...

Understanding brand’s lifecycle will strengthen lifespan – Agu

By Felicia Nwosu Emmanuel Agu, the Group Marketing Director of Jotna Nig.  Ltd...