Tag: Branding

Global alcoholic beverage market to grow by 10.01%

By Felicia Nwosu The volume of the global alcoholic beverage market is expected...

USP is more than positioning statement – Adzufeh

By Felicia Nwosu Media expert, Eki Adzufeh, the Chief Executive Officer/ Administrator...

The future of marketing is immersive ecosystem – experts

By Felicia Nwosu Technological disruption has no doubt given a new paradigm shift...

Legacy beverage brands with huge market presence

By Felicia Nwosu Over the years, some brands have demonstrated that truly, the...

Consumers reveal loyalty determinants to table water brands

 By Felicia Nwosu Water, they say, is life and one of the most essential entities...

Iris beats McCann, Dentsumcgarrybowen to clinch Dreams’ £20m account

Iris has beaten McCann UK and Dentsumcgarrybowen to be appointed the creative and...

McDonald re-launches with brand new logo in Russia

By Abimbola Mohammed The world's largest burger chain, McDonald, has unveiled...

MARKETING EDGE on TV hosts Adewunmi this Wednesday

By Oghale Mafuru Foremost brand-centric, advertising, and marketing television...

Climate change: A call on creative educators to drive real change

The lukewarm outcomes of COP26 last year confirmed the reality of relying on the...

Don’t let fear be your team’s underlying emotional current

The way marketing leaders behave directly influences their teams. Positive CMOs are...