Tag: Branding

Legacy beverage brands with huge market presence

By Felicia Nwosu Over the years, some brands have demonstrated that truly, the...

Consumers reveal loyalty determinants to table water brands

 By Felicia Nwosu Water, they say, is life and one of the most essential entities...

Iris beats McCann, Dentsumcgarrybowen to clinch Dreams’ £20m account

Iris has beaten McCann UK and Dentsumcgarrybowen to be appointed the creative and...

McDonald re-launches with brand new logo in Russia

By Abimbola Mohammed The world's largest burger chain, McDonald, has unveiled...

MARKETING EDGE on TV hosts Adewunmi this Wednesday

By Oghale Mafuru Foremost brand-centric, advertising, and marketing television...

Climate change: A call on creative educators to drive real change

The lukewarm outcomes of COP26 last year confirmed the reality of relying on the...

Don’t let fear be your team’s underlying emotional current

The way marketing leaders behave directly influences their teams. Positive CMOs are...

McCann London gets second Chief Strategy Officer

McCann London has head-hunted Nusara Chinnaphasaen, a former Saatchi & Saatchi...

Throwback Thursday: Every brand needs logo refresh

By Abimbola Mohammed Every brand needs a logo. A company's logo is crucial to...

Tyson 2.0 taps AB Inbev’s Jackie Guarini as Inaugural CMO

Tyson 2.0, the cannabis company recently launched by Mike Tyson, legendary boxer,...