Tag: Branding

TFC honours MARKETING EDGE with Appreciation Award

By Felicia Nwosu The year 2022 no doubt is ending on a happy and celebratory mood...

Stretch creativity beyond normal, Elatuyi tells marketers

By Oghale Mafuru  Against the backdrop of the unprecedented shifts in consumer...

Experts canvass for collaboration to drive innovation at Nimbus@10 Symposium

By Felicia Nwosu Today, as technological advances continue to move at breakneck...

Political brand purpose has become point of discussion for Nigerians

By Ibidunni Banjoko That Nigerians are hankering to buy political personality brands...

Empathy builds brand equity and relevance – Maalouf

By Oghale Mafuru As organizations joggle to increase profitability and patronage,...

FMCG companies lead eco-friendly initiatives in Nigeria

By Oghale Mafuru Sustainability is a hot topic and it occupies the front burner...

Throwback Thursday: Nostalgic beauty products of the old

By Abimbola Mohammed The use of cosmetics has been around for centuries. For example,...

Al Ries, legendary marketing maverick passes at 95

By Ralph Tathagata “It’s better to be first in the mind than to be first in...

Eat ’N’ Go begins eco-friendly deliveries

By Oghale Mafuru Against the rising concerns of climate change globally, organizations...

Glo launches Auto Credit Service

In the quest to ensure consumers have unlimited access to uninterrupted, seamless,...