Tag: Branding

MARKETING EDGE set to hold 2023 1st Quarterly Virtual Summit

By Ibidunni Banjoko MARKETING EDGE publication is set to hold its 2023 first Quarterly...

Meet MARKETING EDGE’s panelist @ IMC Quarterly Virtual Summit – Oluwasona

Olukayode Morenikeji Oluwasona is a seasoned advertising professional and the Chief...

Meet MARKETING EDGE’s Lead Speaker@ IMC Quarterly Virtual Summit – Raab

David M. Raab is founder and CEO of the Customer Data Platform Institute, a vendor-neutral...

Brands must be attentive to how TV content is viewed, measured – Donato

By Felicia Nwosu Paul Donato, Chief Research Officer at the Advertising Research...

Mazda Indonesia celebrates anniversary with exclusive colour variants

PT Eurokars Motor Indonesia, Mazda’s official Indonesian trademark-holding agent...

Experts predict trends that shape media buying in 2023

By Abimbola Mohammed There have been lots of predictions about how the economy...

Itua tasks MARKETING EDGE on technology utilisation

By Felicia Nwosu Exploring pathways that can help organisations deliver maximum...

Coca-Cola Foundation mitigates sufferings of flood victims

The Coca-Cola System has been commended by the Anambra State government on its timely...

Experts predict marketing trends in 2023

By Ibidunni Banjoko Experts in the Nigerian marketing communication space have predicted...

Brand strategy should be responsive to different cultural nuances – Salami

By Felicia Nwosu Experiential expert and marketing strategist, Kehinde Salami, Group...