Tag: Branding

“Focus on strategic relationship, scenario planning”

By Ibidunni Banjoko Young professionals in the Integrated Marketing Communication...

Pepsi redesigns logo, brand identity to usher in new era

By Joseph Ekeng Pepsi is set to unveil a new brand identity, which will include...

Rising power of entertainment channels to drive brand growth

The shift by internet users towards entertainment content provides opportunities...

50th Anniversary Celebration: AAAN holds fitness walk, donates to charity

As part of activities marking its 50th anniversary celebrations, the Association...

AISOP appraised one year after

By Felicia Nwosu One year and five months after the introduction of the Advertising...

PR thrives on excellence, creativity and wisdom

By Nsikak Daniels "The more creative you are, the more divine you are." - Osho In...

Employ contingency planning strategy to thrive amid change, Raab

By Felicia Nwosu Against the back drop that tomorrow comes with many unexpected...

Oluwasona advocates strategic relationships for beating competition

By Felicia Nwosu Olukayode  Oluwasona, the Chief Executive Officer of 1201 Brandsway...

Strategy, service to humanity drive conversation at MARKETING EDGE Q1 Quarterly Virtual Summit

As technological advancements continue to change consumer behaviour and disrupt traditional...

More brands, agencies enlist on MARKETING EDGE’s 2023 special editions

By Felicia Nwosu As MARKETING EDGE's special editions of 2023 Brands to Watch and...