Tag: Branding

Core and technical skills gaps marketers face in post-Covid era

The marketing profession has evolved so much in the last few years. With every advancement...

ROI should not be used as advertising metric – Lewis

By Felicia Nwosu Colin Lewis, Founder/ Programmer, DMX Dublin, Ireland's largest...

TikTok’s ban will result in loss of lucrative marketing channel – Ewuoso

By Felicia Nwosu With various countries joining the growing list of those clamouring...

NCC refutes allegations of telephone tracking, leakage

By Felicia Nwosu The Nigerian Communications Commission (NCC) has refuted the allegations...

EU set to ban sales of new CO2-emitting cars in 2035

By Felicia Nwosu As governments and brands across the board grapple with climate...

Whispa Konnect launches Winwyse trade activation

By Oladapo Olatoyosi Taking the market space by storm, Whispa Konnect has launched...

GM becomes US No. 2 seller of EVs

GM has beat ford motors to third place to emerge the second best seller of Electronic...

Nissan plans to unveil two new concepts in China

By Ibidunni Banjoko In a bid to support Nissan's global plan, Nissan is planning...

Supercars appoints Tribal DDB to Drive Fan Experience

By Abimbola Mohammed Supercars also known as exotic cars has today appointed DDB...

Mitsubishi Motors promotes Kim Ito to vice president, expands duties

 By Abimbola Mohammed Mitsubishi Motors North America (MMNA) is promoting Kim...