Tag: Branding

UK ad spend grew 8.8% in 2022 to reach £34.8bn

Inflationary pressures persist with minimal growth forecast for 2023 The...

Unilever beats sales estimate as big rise in price fuels Q1 growth

By Joseph Ekeng Unilever, one of the world's largest consumer goods companies,...

Lagos: Election posters defacement lingers

By Felicia Nwosu Weeks after the 2023 general elections, the posters used  for...

Experiential marketing’s future  depends on AI tech adoption, culture – Ayoola

By Felicia Nwosu Abayomi Ayoola, Managing Director, Expose’ Marketing Solutions...

AB InBev, Dentsu champion ‘Reclaim Your DNA’ campaign, exert pressure on UK Govt

By Felicia Nwosu As part of a larger effort to seek reparation of the stolen...

Publicis Groupe tops 7% organic growth in first quarter

By Abimbola Mohammed Publicis Groupe has beat expectations by recording 7.1% organic...

FBN: Rising profile of a mega brand

Truly, FirstBank is truly the first! it is not just the first to start banking business...

Staying focused on your mission

By Ajayi Anne Olubukola As God's children, we have one basic responsibility: to...

Wulff-Caesar to lead conversation at ADVAN Masterclass tomorrow

By Felicia Nwosu To provide a hands-on experiential training session and catalyse...

Controversial adverts that got people talking or banned

By Abimbola Mohammed Advertisement is a powerful tool used by marketers and agencies...