Branding

Sustain inflation control measures, World Bank urges CBN

By Taiwo Osho The World Bank Group has advised the Central Bank of Nigeria (CBN)...

Google launches Meridian to help marketers and data scientists

By Ralph Tathagata To help them measure the effectiveness of their efforts, Google...

Guinness Nigeria appoints Prof. Ajogwu as Board Chair

By Seun Johnson Guinness Nigeria Plc has announced the appointment of Professor...

Humanised communication is the future of marketing – Adediran

By Abimbola Mohammed As the media landscape continues to evolve, brands must adapt...

Nigeria’s gaming market to hit $2.5b as expert unveils key growth trends

By Seun Johnson The Nigerian gaming market is projected to reach 2.5 billion dollars...

Trends that will shape global programmatic OOH industry in 2025

By Ralph Tathagata As media investments face increasing scrutiny, agencies are...

Unfolding Funke Akindele’s brand personae, motifs behind her celebrity

By Seun Johnson Funke Akindele, a multi-talented Nigerian actress, Nollywood superstar...

Nigeria’s podcast ad market to reach $2.12m in 2025

By Abimbola Mohammed Nigeria's Podcast advertising revenue is expected to grow...

Insight Publicis sweeps 2024 LAIF Awards, named Agency of the Year with historic win

Insight Publicis, Nigeria's leading creative advertising and marketing communications...

Flour Mills Marketing Director counts gains on 2024

By Seun Johnson Flour Mills of Nigeria Plc ended 2024 on a high note by celebrating...