Tag: Branding

Global milk powder market size estimate to reach US$ 65.3bn by 2030

By Felicia Nwosu Spherical Insights, a research platform, in its projection for...

NACCIMA, MAN extol Tinubu’s intervention on taxes, express optimism

By Felicia Nwosu Dele Kelvin Oye, the National President of the Nigerian Association...

Medebem tasks brand owners on better CX delivery

By Kingsley Odii Tolulope Medebem, the Vice President of the Experiential Marketer’s...

Owolabi canvasses need to reimagine traditional processes to align with digitization

By Felicia Nwosu As the future of marketing continues to evolve rapidly in line...

See media consumption from point of view of GenZ – Strategists

By Abimbola Mohammed  Aditi Mishra, CEO, Lodestar UM, and Kulanath Kaushik from...

Dentsu comes out on top in battle for Netflix’s media account

By Joseph Ekeng In an unexpected turn of events, Netflix has chosen...

Twitter’s woes compounded as ad revenue drops by 60%

By Joseph Ekeng In a shocking turn of events, Twitter's advertising revenue...

Legend Extra Stout unveils Wande Coal as Brand Ambassador

Legend Extra Stout, the renowned brand known for its bold and distinctive smoothness,...

UM upends Dentsu as Upfield’s Global Media Agency of Record

In a competitive review, UM, a part of IPG has beaten Dentsu, the incumbent,  to...

Twitter’s daily view cap may affect advertisers – experts

By Abimbola Mohammed  The recent policy change made by Elon Musk, CEO Tesla,...