Tag: Branding

‘Barbie’ makes history, surpasses $1billon globally in 17 days of its release

By Abimbola Mohammed  Barbie the movie has remained top of the domestic theatrical...

Rising telecom investment in Africa is ushering in new business growth

By Joseph Ekeng In recent years a remarkable and transformative shift...

Apple launches Pay the Apple Way campaign, showcases fintech ambition

By Kingsley Odii Apple has unveiled a multinational campaign titled “Pay the...

Mobile subscriptions drop by 6.1 million as telcos count losses

The second quarter of 2023 has witnessed a steep decline in mobile subscriptions...

Wema Bank partners FG to establish digital and skillnovation hubs

By Kingsley Odii In a bid to empower Nigerian youths with digital and relevant...

Nigeria’s packaging market size to attain USD1bn by 2028

By Felicia Nwosu Mordor Intelligence has projected that Nigeria's packaging...

GSK: The travails of a mega brand

By Felicia Nwosu In the life of some brands, age matters. In the life of others,...

What GSK’s exit portends for Africa’s business landscape

By Joseph Ekeng In an unexpected twist, GlaxoSmithKline (GSK) UK, a key...

MARKETING EDGE on TV hosts Babaeko tomorrow

By Oladapo Olatoyosi Foremost brand-focused, marketing and advertising television...

Uber’s success soars on tech strategy

By Felicia Nwosu Uber’s successful growth trajectory has continued to soar...