Tag: Branding

Heineken 0.0 records $83.6mln sales in 2022

By Kingsley Odii Heineken 0.0 is by far the best-selling non-alcoholic beer by...

PR professionals should control the narrative – Senou

By Abimbola Mohammed Kwame Senou, Executive director, The Holding Opinion and...

WPRD: Practitioners reimagine the future of PR practice

By Abimbola Mohammed In celebration of the World PR Day (WPRD), professionals...

Beauty business is recession-proof – Adedeji

By Olatoyosi Oladapo Miss Lola Adedeji, a seasoned entrepreneur and CEO of Curlla...

MARKETING EDGE on TV hosts Adedeji tomorrow

By Felicia Nwosu Leading brand-centric, advertising, and marketing television...

What Governor Sanwo-Olu should consider in appointing new LASAA helmsman

In African modern comparative politics, when it comes to political appointment, the...

UBA, AfCFTA invest $6bn to improve access to finance, markets for SMEs

By Felicia Nwosu To improve access to finance and markets for SMEs to develop...

McKinsey forecasts $580bn retail sales for global beauty market by 2027

By Joseph Ekeng In a recent report titled "State of Fashion Beauty"...

NGWIPR raises eyebrow on CBN’s KYC policy

By Abimbola Mohammed Against the backdrop of the Central Bank of Nigeria's (CBN's)...

Ufot tasks admen on the power of storytelling

By Ibidunni Banjoko Udeme Ufot, Group Managing Director of SO&U, has...