Tag: Branding

PR professionals advocate for relevance in all sectors

By Ibidunni Banjoko Nigeria's Public Relations professionals have advised...

Spectranet introduces “Jara Scheme”, rewards partners

In a bid to foster customer loyalty and give back to subscribers, Spectranet the...

P.S Condoms challenges toxic masculinity in unconventional campaign

By Kingsley Odii In a daring move to challenge societal norm and foster a healthy...

Traditional retail shops in Africa thrive amidst influx of modern retail brands

By Joseph Ekeng The African retail sector has emerged as a lucrative...

Coca-Cola takes on alcohol market with dedicated subsidiary launch

By Joseph Ekeng Coca-Cola, the global beverage giant renowned for its...

Knorr promotes ‘Eat For Good’ campaign with One Good Jollof Box At A Time

Knorr, Nigeria's leading seasoning brand, once again brought its revolutionary ideas...

WPRD: Women in PR charges brands to harness the power of the profession

By Abimbola Mohammed In celebration of the World PR Day (WPRD), women in the public...

Global deodorant market size to grow $35.9bn by 2028

By Felicia Nwosu IMARC Group, a leading market research company, while analysing...

WPRD 2023: Practitioners express divergent views over roles of PR

By Ibidunni Banjoko In a world where communication is more crucial...

Russia’s seizure of Carlsberg assets puts planned sale on hold

By Joseph Ekeng In a stunning twist of events, the Russian government...