Branding

Agencies face new creative challenges to boost brand awareness – PMI Survey

A recent survey has shown that about 97% of agencies face mounting pressure to deliver...

How real-life experiences are giving brands human voice

Brands are currently leveraging real-life experiences to gain human voice by hitting...

Cannes Lions 2025: Nigeria’s rising creative power and the hope for more wins

Established in 1954, Cannes Lions is a global benchmark for creativity, with the...

Moniepoint Launches Remittance App in UK

By Oluwatosin Ajayi In a bold shift to revolutionise the fintech industry, MONIEPOINT...

Agencies battle talent loss amid relentless poaching

By Felicia Nwosu The Nigerian advertising landscape is undergoing a dramatic transformation...

Convergence of content, media and audiences take center stage at MIPAN Conference

By Abimbola Mohammed The role of cross-platform in content sharing was the central...

MTN Group projects significant decline in full-year HEPS, cites forex losses

By Ralph Tathagata As the telecom giant gears up to publish its annual results...

NotchHR appoints Sowole as new MD to drive innovation in HR and CRM solutions

NotchHR is pleased to announce the appointment of Tayo Sowole as its new Managing...

Interpublic Group records fall in revenue as firms tighten marketing, ad budgets

By Ralph Tathagata Interpublic Group has reported a more than 3% fall in revenue...

Valentine’s Day: How brands turn romance into marketing gold

By Mofeoluwa Awe Love is a powerful emotion, and on Valentine’s Day, it becomes...