Tag: Branding

Ladybird Advertising @ 5: Taking creative excellence to the next level

By Felicia Nwosu A journey of a thousand miles, they say, begins with a step and...

Beauty product sales defy Nigeria’s economic woes, hit 15-year high

By Kingsley Odii In a surprising turn of events, beauty product sales in Nigeria...

Opay emerges as leading fintech platform in Nigeria, garners global recognition

By Kingsley Odii Nigeria’s Opay has solidified its position as a frontrunner in...

X offers advertisers new safety features that control content close to their ads

By Abimbola Mohammed X, the microblogging site formerly known as Twitter, has announced...

WPP’s profit plummets in Q2 amid cut in tech ad spend

By Felicia Nwosu Multinational advertising company WPP has released its second quarter...

Experts fear GSK’s exit may trigger exodus of foreign firms

By Joseph Ekeng GlaxoSmithKline Consumer Nigeria Plc (GSK) announcing...

WFA playbook 2023 charges CMOs to change internal culture to deliver data ethics

By Felicia Nwosu A playbook titled: WFA Data Ethics Playbook 2023, developed by...

Setting clear goals will help put brands on the path to digital marketing glory – Experts

By Olatoyosi Oladapo Employing digital marketing tools and strategies such as Search...

FG set to adopt new models for optimisation of tax revenue

By Felicia Nwosu The federal government has expressed its readiness to adopt a...

Can focus on rural markets resurrect Jumia’s fortunes?

Jumia has set sight on reversing its fortunes by focussing on rural e-commerce,...