Tag: Branding

Global energy drinks market size to grow 8.3% from 2022 to 2030

By Felicia Nwosu Following the result posted by Grand View Research, the global...

How online retail is changing the face of marketing

By Oluwaseyi Lawal In a world where digital transformation is the driving force...

MARKETING EDGE on TV hosts Kulshesthra this Wednesday

By Oluwaseyi Lawal Leading advertising, marketing and brand-centric television...

African food flavour market size expected to grow at 6.18% from 2023 to 2028

By Ibidunni Banjoko Mordor Intelligence, which delivers precise data and actionable...

“Brands shift media budgets towards entertainment product placement”

By Abimbola Mohammed  Shift in media model is making advertisers rethink...

“Optimus Bank is built to offer optimum banking experiences”

By Seun Johnson The ever-growing Nigerian banking space has again gained a new entrant...

MainOne drives digital inclusivity in Ghana, unites industry stakeholders

By Kingsley Odii In a forward-thinking move, leading connectivity and data center...

Jumia’s new initiative: Buy Now, Pay Later solutions set to launch

By Joseph Ekeng In a bid to revolutionize the consumer experience, Jumia...

How Xiaomi is transforming Nigerian, African smartphone market

By Ralph Tathagata Technological advancement, with the aid of smart devices, global...

Modern retail surge sets stage for economic growth in Nigeria

By Joseph Ekeng In 2013, a prescient McKinsey report forecasted a $40...