Tag: Branding

Telcos admit revenue shortfalls, worry over sustainability of network services

By Ralph Tathagata In response to allegations of implementing load shedding to...

How digital ads take center stage in Nigeria’s 2024 marketing landscape

By Seun Johnson With the rapid growth of internet penetration and widespread use...

CMOs face tough budget choices as marketing enters era of efficiency

By Felicia Nwosu Gartner, a Management Research & Consulting company’s research,...

Nigeria’s Top 5 Banks’ market value falls to N4.7trn

By Kola Bola Selloffs in Nigerian big bank stocks dragged their combined market...

Omnicom Media Group wins global Michelin account

By Abimbola Mohammed  Omnicom Media Group has been selected by Michelin tyre...

Reduce governance, business bottlenecks to drive economic growth in Nigeria – IMF

By Taiwo Osho Nigeria’s economy could grow at 5% beyond the current 3.19% if...

Nigeria’s spirit market soars in 2024

By Seun Johnson The spirits market in Nigeria has witnessed a significant rise...

Moroke reflects on emerging trends from Cannes Lions 2024

By Felicia Nwosu Ivan Moroke, CEO of Kantar Insights Division South Africa and...

FCCPC partners EFCC to protect consumers’ exploitation

By Kola Bola In a bid to ensure all Nigerian consumers are protected from all...

Creative sector drives social narratives – Emore

By Abimbola Mohammed  Dr. Helen Emore, MD, Scientia Partners Innovation Hub,...