Tag: Branding

Marketing strategies for understanding and engaging the millennial audience

By Oluwaseyi Lawal Millennials are the largest consumer segment in the world, with...

Global ad spend may hit $1trn in 2024

By Ibidunni Banjoko A recent report by WARC has shown that global advertising...

MARKETING EDGE’s 2023 Summit holds tomorrow  

By Felicia Nwosu The MARKETING EDGE National Marketing Stakeholders’ Summit is...

Amazon unveils AI tools that empowers sellers to create engaging product listings

By Kingsley Odii Amazon has introduced a cutting-edge suite of AI tools tailored...

Apple unveils iPhone 15, iPhone 15 pro max, with USB-C and camera upgrade

By Oluwaseyi Lawal Apple's recent unveiling of the iPhone 15 and 15 Plus brings...

Coca-Cola debuts Y3000, powered by human creativity, artificial intelligence

By Felicia Nwosu Coca-Cola has broken another feat  as it debuts Coca-Cola...

Global B2B e-commerce market size estimated to gain $30bn by 2030

By Felicia Nwosu The global B2B e-commerce market size is estimated to gain USD...

Lagos NIPR begins 34th AGM, PR week Sept15

By Ibidunni Banjoko The Lagos State Chapter of the Nigerian Institute of Public...

Scott becomes WPP board member

By Abimbola Mohammed  WPP has appointed its Chief Operating Officer (COO), Andrew...

Commission delists 37 illegal loan operators

By Abimbola Mohammed The Federal Competition and Consumer Protection Commission...