Tag: Branding

Challenges and expectations for Nigeria’s new CBN Governor

By Joseph Ekeng In the wake of the Bola Ahmed Tinubu administration, the...

Consumption of premium alcohol brands surges – Euromonitor

By Felicia Nwosu Leading market research firm, Euromonitor International, has...

Localizing marketing campaigns for regional success

By Oluwaseyi Lawal In today's globalized marketplace, businesses of all sizes...

Meta expands paid verification badge services

By Kingsley Odii In an unprecedented step, Meta, the parent company of Facebook...

PalmPay recognized as the Most Outstanding Payment Platform in Nigeria

PalmPay, a leading fintech platform dedicated to driving financial inclusion, was...

Winning brands, personalities showcase 2023 MARKETING EDGE Awards with pride

By Abimbola Mohammed Outstanding brands and personalities who emerged winners...

How fuel subsidy removal pushes e-hailing drivers to other businesses

By Seun Johnson The profitability of e-hailing business in Nigeria has continued...

Coffee market to hit $112.8bn by 2030

By Ibidunni Banjoko A prediction has come that the coffee market size is estimated...

X may soon become paid platform, says Musk

By Kingsley Odii A remarkable turn of events seems to be on the pipeline, as Elon...

Embrace disruption to drive success in a changing world, Awani charges marketers

By Kingsley Odii The Vice President, Marketing and Strategist at Terragon, Osaregua...