Tag: Branding

Nigeria’s economy is in resetting mode – Adedipe

By Kingsley Odii Renowned economist and financial expert, Dr. Biodun Adedipe, founder...

GroupM picks PayPal global media duties

By Abimbola Mohammed GroupM, the global media planning and buying agency, has been...

MTN, Airtel, record N403.2 billion from data sales in Q3 2023

Kingsley Odii MTN and Airtel, Nigeria's leading mobile network operators, have reported...

Nigeria, S’S Africa face growing e-waste crisis as mobile phone usage surges -GSMA

By Kingsley Odii In a recent report by the GSM Association (GSMA), it has been revealed...

Nimbus restates commitment to women-led businesses as 20 win N2M each

By Felicia Nwosu It was an exceptional and exciting evening of rewarding and celebrating...

Jumia faces make-or-break moment under CEO Francis Dufay

By Joseph Ekeng Francis Dufay, a seasoned e-commerce executive, faces...

MARKETING EDGE on TV hosts Oyebanji tomorrow

By Felicia Nwosu MARKETING EDGE on TV, Nigeria’s foremost brand-focused, marketing...

Nigeria’s creative industry loses N100bn annually – ARCON DG

By Seun Johnson In a sharp comparative analysis of the Nigerian creative industry...

The shifting landscape of agency banking in Nigeria

By Joseph Ekeng Nigeria's agency banking landscape is facing a crossroads,...

Experts offer insights on how to maximise technology in marketing

By Felicia Nwosu As businesses continue to strive for sustainable growth in a disruptive...