Tag: Branding

Nimbus Media empowers 20 women-led businesses

By Oluwaseyi Lawal In a groundbreaking move to promote gender equality and economic...

Co-branding among Nigerian brands

By Oluwaseyi Lawal Co-branding is a marketing strategy in which two or more brands...

Retail chains faced with uncertainty as supermarkets surge in neighbourhoods

By Seun Johnson Fuelled by fervent business move to replicate the city experience...

Schweppes enhances consumers’ experience, unveils 40cl PET bottle

Schweppes, a sparkling premium beverage, has introduced a new sleek and vibrant 40cl...

UK ad market value hits £9bn as online channels propel growth in Q2

By Joseph Ekeng In the ever-evolving landscape of the UK advertising...

Thiemer steps down as BMW Group Marketing Exec

By Abimbola Mohammed  Jens Thiemer, Group’s senior vice president customer...

Omnicom acquires Flywheel Digital for $835M to extend offerings across channels

By Felicia Nwosu To deepen its sales and also integrate its offerings seamlessly...

WPP appoints Pattison as Global Chief People Officer

By Ibidunni Banjoko WPP, a multinational advertising and public relations company,...

Rema performs live at Ballon d‘Or

By Abimbola Mohammed Divine Ikubor, Afrobeats superstar, popularly known as Rema,...

WHO drafts new regulatory framework to guide use of AI on health

By Felicia Nwosu The World Health Organization (WHO) has, through a publication,...