Tag: Branding

Brands leverage supermarket DOOH to tap into shopper audiences, boost sales

By Felicia Nwosu Brands are increasingly turning to supermarket Digital Out-of-Home...

Alphabet sees Q3 surge as Google search, YouTube Ads, spark growth

By Felicia Nwosu Alphabet Inc. posted a robust 15% increase in Q3 2024 revenue,...

Pangis leads as new VP of advertising sales for Netflix

By Abimbola Mohammed Nicolle Pangis has been named vice president of advertising...

Thorpe expresses concern over industry values, challenges at 70th birthday

By Felicia Nwosu Industry icon Dr. George Thorpe, founder of MediaReach Omd Nigeria...

Humanise your brands to foster connections, George-Taylor charges custodians

By Abimbola Mohammed Tokunboh George-Taylor, founder and CEO of SKOT Communication,...

LinkedIn partners to elevate advertisers’ confidence in video campaigns

By Felicia Nwosu LinkedIn has announced a strategic expansion of its media quality...

Nigeria introduces progressive VAT reform as luxury goods face 15% tax

By Felicia Nwosu Nigeria's Minister of Finance, Wale Edun, has announced a significant...

Airtel Africa records after-tax profit of $79 million

By Ralph Tathagata With the help of an exceptional tax gain of $80 million, Airtel...

Kikelomo Atanda Owo Abati launches Third Book, Encounters: Governance, Policy, & Society featuring prominent Nigerian leaders

Renowned media entrepreneur, journalist, established corporate entrepreneur and author...

MARKETING EDGE ONTV hosts Popoola this Wednesday

By Felicia Nwosu Pharm. Ade Popoola, Group Managing Director of Reals Pharmaceutical...

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