Tag: Branding

Global organic wine market set to reach USD 107.56 billion by 2031

By Felicia Nwosu The global organic wine market is poised for significant expansion,...

Effective market spending creates multiplier effect – Adelusi

By Abimbola Mohammed Dr. Femi Adelusi, former president of Media Independent Practitioners...

Future of TV is much more than connected – Experts

By Felicia Nwosu As the media landscape continues to evolve, industry experts...

Leveraging AI to build connection and enhance human interaction

By Seun Johnson From personalised customer service to real-time language translation,...

Globacom names telecom veteran Ahmad Farroukh as CEO

By Felicia Nwosu Globacom, one of Nigeria’s leading multinational telecommunications...

Diageo incorporates AI into its single malt whisky experience

By Ralph Tathagata In a bid to create a ‘digitally enabled multi-sensory Scotch...

From Data to Decision: Market insights as critical skill for B2B marketers

By Seun Johnson For brands to achieve high levels of consumer satisfaction and...

CAP appoints Olurin-Alegbeleye as Head of Consumer and Trade Marketing

By Felicia Nwosu Adekemi Olurin-Alegbeleye has recently taken on the role of Head...

Nigeria emerges as global leader in social media usage

By Felicia Nwosu Nigerians are ranked among the highest social media users worldwide,...

Major brewers face declining sales amid tough economic climate

By Felicia Nwosu Two of the largest global beer producers, Anheuser-Busch InBev...