Tag: Branding

Leveraging digital literacy for brand growth, consumer trust

By Seun Johnson As more consumers shift to online shopping, it has become crucial...

FG launches AI Collective to promote ethical, safe usage

By Seun Johnson The federal government has officially launched Artificial Intelligence...

Unilever sells its Russian business to local manufacturer

By Ralph Tathagata In an undisclosed term of transaction, Unilever, British consumer...

Consistency beats copying in achieving success – Adesanya

By Abimbola Mohammed Peter Adesanya, Digital Strategy Lead, The RedWolf Company,...

Mehta highlights complementary role of AI and human creativity

By Seun Johnson Vikas Mehta, the Chief Executive Officer of Ogilvy Africa, has...

Leading telcos generate N3.67tn in H1 2024 as voice revenue declines

By Ralph Tathagata Recent analysis of the financial results of MTN Nigeria and Airtel...

Global spirits market rebounds as premium brands drive growth

By Felicia Nwosu The global spirits market is witnessing significant shifts as...

Sewraj urges marketers to embrace AI for enhanced creativity

By Felicia Nwosu In today's rapidly evolving marketing landscape, Artificial Intelligence...

Scarcity in NRC ticket is artificially inflated by cartel – Olokun

By Abimbola Mohammed Olu Olokun, former Area Manager at London Transport in the...

Lagos NIPR unveils plans, theme for LAPRIGA 2024

By Seun Johnson The Lagos State chapter of the Nigerian Institute of Public Relations...