Tag: Branding

Pepsi set to dislodge Coca-Cola by market value – Wall Street analysts

By Ralph Tathagata Coca-Cola's long held top spot as the biggest U.S. beverage company...

MARKETING EDGE on TV hosts Salvador tomorrow

By Felicia Nwosu MARKETING EDGE on TV, Nigeria’s foremost brand-focused, marketing...

Naira scarcity looms as December deadline beckons

By Ralph Tathagata In March, the Central Bank of Nigeria (CBN) announced that, in...

MultiChoice injects $27M into Showmax ahead of 2024 relaunch

By Joseph Ekeng In a strategic move aimed at propelling its streaming...

Nigeria’s inflation to hit 30% in Q4 – KPMG

By Ralph Tathagata Against the backdrop of Nigeria’s current headline inflation...

Shoppers, exhibitors express excitement over Lagos Intl Trade Fair 2023

By Felicia Nwosu & Abimbola Mohammed The 2023 Lagos International Trade Fair,...

Peak Milk leverages campaign to promote Peak Milky Pap

By Oluwaseyi Lawal Peak Milk, a leading dairy brand in Nigeria, is leveraging...

How loyalty programmes are evolving in Nigeria amid trends

By Oluwaseyi Lawal In the dynamic landscape of consumerism, loyalty programmes...

Bill to review CBN Act scales second reading

By Felicia Nwosu As part of plans to reposition the Central Bank of Nigeria (CBN)...

Global wine production hits 60-year low as extreme weather takes toll

By Joseph Ekeng The International Organisation of Vine and Wine (OIV)...