Tag: Branding

ARCON flags down Davido D’General bitters OOH advert

By Oluwaseyi Lawal The Advertising Regulatory Council of Nigeria (ARCON)...

Leading brands embrace expansion strategy to meet market demands

By Ibidunni Banjoko In response to dynamic market shifts and evolving consumer...

MAN, NACCIMA, NESG want govt to halt planned rise in SSB tax over poor economy

By Felicia Nwosu Major stakeholders in the Food & Beverages sector have urged...

How consumer-centric brands maximise festive marketing strategy

By Abimbola Mohammed Christmas season is one time of the year when people make...

Publishers may lose $54bn revenue over Ad blocking

By Felicia Nwosu In its annual ad-filtering study, technology group, eyeo and its...

9mobile encourages journalists to build online communities for journalistic exploits

By Kingsley Odii In recognition of the vital role journalists play in shaping...

DOOH expert urges brands to leverage Lagos’ huge population to boost ad spend

By Felicia Nwosu Miguel Castanon, Business Development Director, EMEA, BroadSign,...

Governor Sanwo-Olu to host policymakers, tech and creative talents at AOT 5.0

… As registration Exceeds 10,000 Babajide Sanwoolu, Executive Governor of Lagos...

GSK’s exit leaves void, drives drug prices up by 1000% in Nigeria

By Joseph Ekeng Following the recent announcement of GlaxoSmithKline’s...

Okadabooks to shut down after 10-year run

By Oluwaseyi Lawal Okadabooks, Nigeria's trailblazing digital publishing...