Tag: brand

LG electronics appoints Phd as global media agency, brief grosses $800m worldwide

LG Electronics Inc. (LG), the Korea-based manufacturer behind several of the world’s...

Entries pour in for GAGE Awards, promises to be Grammys of the web

The maiden edition of The GAGE Award is set to excite the integrated marketing and...

ADVAN 9th edition of ‘Marketing Excellence West Africa’ Awards beckons

All is set for the 9th edition of the Advertisers Association of Nigeria’s Awards...

Pernod Ricard appoints veteran marketer Ann Mukherjee as CEO

French beverage giant Pernod Ricard’s North American operations are now under new...

Brands of the future are not for everyone

A hundred years ago, consumer products were a symbol of democratisation – everyday...

Ad industry needs to get better at pre-testing digital creative, says Google’s global brand lead

One of the biggest shifts in the creative industry has been from a switch from demographics-based...

Heineken takes the lead in discarding plastic rings for cardboard

Heineken, the Dutch beer giant is getting rid of the plastic six-pack rings and shrink...

How AB InBev lost $20billion in market value

As a beer giant with thriving brands around the world, Anheuser-Busch InBev (AB InBev)...

Pepsi proffers unique scratch-cards campaign

Pepsi wants consumers to gift cash profusely to their friends, family and causes...

Golden Penny sponsors couple on trip to Dubai

Golden Penny, a brand on the stable of Floor Mills Nigeria (FMN) Plc has announced...