brand

ID Africa announces 8th edition of NECLive, unveils new offerings

ID Africa, owners of theNETng and producers of Nigerian Entertainment Conference...

Global sports sponsorship market to hit $48.4bn, strongest growth in 2020 – Report

The latest Warc Global Advertising Trends report focused on Sport Sponsorship Investment...

MTV Base Behind The Story Season II to feature Tuface on its second episode

The second episode of the MTV Base Behind The Story season II is airing today, Tuesday,...

The two most important things to remember about influencer marketing

Using influencers to build your brand credibility is very different from using influencers...

GDM unveils new logo to reflect the new core values, flags off 10th anniversary

GDM, one of the leading experiential marketing agencies in Nigeria has unveiled its...

Pop culture and its drivers in 2020

When it comes to the youth segment, the drivers of popular culture hinge on their...

Why attention span among younger generations appears to be shorter

Eight seconds. Shorter than a goldfish. Everyone you know has probably heard this...

Amazon breaks $200bn mark, still world’s most valuable brand

Amazon has become the first brand in Brand Finance Global 500 ranking to exceed the...

Conscious consumerism to have significant impact on marketing in 2020 – Warc

Warc has revealed that 84% of respondents to Warc's Marketers Toolkit survey said...

Meet MARKETING EDGE on TV Personality for the Week: Tolulope Adedeji

Tolulope Adedeji has extensive experience in building Brands and businesses. She...