Tag: brand

Pop culture and its drivers in 2020

When it comes to the youth segment, the drivers of popular culture hinge on their...

Why attention span among younger generations appears to be shorter

Eight seconds. Shorter than a goldfish. Everyone you know has probably heard this...

Amazon breaks $200bn mark, still world’s most valuable brand

Amazon has become the first brand in Brand Finance Global 500 ranking to exceed the...

Conscious consumerism to have significant impact on marketing in 2020 – Warc

Warc has revealed that 84% of respondents to Warc's Marketers Toolkit survey said...

Meet MARKETING EDGE on TV Personality for the Week: Tolulope Adedeji

Tolulope Adedeji has extensive experience in building Brands and businesses. She...

The need to prove that marketing is business

Right now, intangible brand assets are worth $57.3tn globally. That's more than ever...

AB InBev boss predicts growth prospects for Nigeria’s market in 2020

Marketing Director at ABinBev, Tolulope Adedeji, has taken a critical assessment...

Top 10 global consumer trends for 2020 – Euromonitor

Market research provider Euromonitor International has released its 'Top 10 Global...

GAGE Awards 2020 enters voting stage

The stage is getting set for the maiden edition of the GAGE Awards, an event that...

The future lies in our collective intelligence

Regardless of your business vertical – retail, FMCG, automotive, financial services...