Tag: brand

OELA music project to help grow Lagos economy as robust tourism destination – Uzamat Akinbile-Yussuf

Lagos State Government has endorsed the new music project tagged OELA Project Evergreen...

Data: The power to transform brands into icons

By Felicia Nwosu Marketing has experienced a revolutionary shift over the past few...

MARKETING EDGE set to hold Quarterly Virtual Summit this June

Committed to setting agenda and driving germane industry conversation in Nigeria’s...

Nestle is working on 60% of unhealthy products

Nestle, leading Fast Moving Consumer Goods (FMCG) company, says it is working on...

CSR helps build brand equity, positioning – Chidi Nwankpa

By Felicia Nwosu Brands have been advised to develop Corporate Social Responsibility...

Facebook introduces livestream shopping to improve brand-consumer engagements

  Facebook has launched its “Live Shopping Fridays” event series, which...

Unilever to change toothpaste tube package

Unilever, a multinational consumer goods company, has announced plans to switch to...

Why brands are cutting adspend

By Abimbola Mohammed The COVID-19 pandemic has changed the world we live in. Businesses...

MARKETING EDGE on TV hosts Ronan Redmond tomorrow @ 12:30pm

MARKETING EDGE on TV, an industry respected and highly authoritative weekly television...

Cadbury Nigeria to hold 56th AGM June 16

The Board of Cadbury Nigeria Plc has announced that its 56th Annual General Meeting...