Tag: brand

Practitioners should upskill ahead of Metaverse boom- Jude Odia

By Oghale Mafuru The rapid evolution of technology is changing the business landscape...

How brands scramble for Metaverse

The scramble for share of a new reality is underway. Interest in the Metaverse is...

Experts bemoan adulterated PMS’ impact on national brand perception

By Oghale Mafuru Coming on the heels of the current economic and social crisis...

Strategy is everything in marketing and brand positioning – IMC Practitioners

By Ibidunni Banjoko If a brand fails to find a priority position in the consumer’s...

ExxonMobil guns for zero greenhouse gas emissions by 2050

By Dele Ojo ExxonMobil has announced its ambition to achieve net-zero greenhouse...

Plastic pollution is fixable, but the world needs a plan

Many governments and organisations are working hard to deal with plastic waste and...

Apple makes history as first public company to hit $3 trillion capitalisation

Apple’s market capitalisation hit $3 trillion during the trading day on Jan. 3....

How brands can re-humanise the shopping experience

For the past decade, digital transformation has not just been a goal for brands,...

Meet sponsor of MARKETING EDGE Funfest 2021-7Up

7Up, one of Nigeria’s oldest and most loved soft drink bottlers, is once again...

Nigerian business environment highly competitive – Kelloggs

By Felicia Nwosu Marketing enthusiast, Adenike Owolabi, brand representative from...