brand

Kevin Johnson steps down as Starbucks CEO

Kevin Johnson is retiring from his post as CEO of Starbucks next month after spending...

MTN re-branding story: An insider account

By  Elizabeth Olagunju Telecom Giant, MTN effectively communicated its transition...

IPG joins global brands’ Russian exodus

Interpublic Group, IPG, the global marketing solutions company, has joined other...

MARKETING EDGE on TV hosts Oyedeji this Wednesday

By Oghale Mafuru Foremost Advertising, Marketing, and brand-centric television...

We are not moving our operations out of Nigeria – Guinness

By Felicia Nwosu The Management of Guinness Nigeria Plc. has debunked the false...

Practitioners should upskill ahead of Metaverse boom- Jude Odia

By Oghale Mafuru The rapid evolution of technology is changing the business landscape...

How brands scramble for Metaverse

The scramble for share of a new reality is underway. Interest in the Metaverse is...

Experts bemoan adulterated PMS’ impact on national brand perception

By Oghale Mafuru Coming on the heels of the current economic and social crisis...

Strategy is everything in marketing and brand positioning – IMC Practitioners

By Ibidunni Banjoko If a brand fails to find a priority position in the consumer’s...

ExxonMobil guns for zero greenhouse gas emissions by 2050

By Dele Ojo ExxonMobil has announced its ambition to achieve net-zero greenhouse...