Tag: brand

FT ranking is a boost on Nigeria’s brand perception- Inogbo

By Oghale Mafaru Following the recent Financial Times ranking of Nigeria as one...

Throwback Thursday: Ads that disrupted the marketing space in the 80s and 90s

By Abimbola Mohammed It is no doubt that the way and manner in which Nigerian consumers...

Metaverse to generate $40bn to sub-Saharan Africa’s economy in 10 years – Report

By Ibidunni Banjoko Metaverse, the vast global network of digital spaces, has...

M&C Saatchi rejects top investor’s buyout offer

M&C Saatchi has rejected a fourth takeover offer from Vin Murria, its biggest...

Elon Musk puts Twitter deal on hold over 5% spam accounts

Elon Musk has announced that he is putting on hold the deal to acquire Twitter barely...

Mercedes partners Will.i.am on ‘The Flip’ supercar

Will.i.am. has joined forces with Mercedes-Benz to create a one-of-a-kind supercar...

Top brands using NFTs as marketing strategy

By Abimbola Mohammed In the digital age, all things are connected, which explains...

Auto CEOs, NADDC, Customs, FIRS, others to parley on future of auto industry

Chief Executives/ Managing Directors of prominent auto firms in Nigeria and heads...

New York Festivals Advertising unveils 2022 Executive Jury

New York Festivals has engaged and introduced 41 award-winning and respected creative...

Coca-Cola revs up Ramadan

The Muslim Ummah in Lagos and Kano were recently treated to the insightful family...