brand

Sachetisation: a transition from luxury to affordability

By Felicia Nwosu A time there was when consumers could afford the luxury of buying...

Tyson 2.0 taps AB Inbev’s Jackie Guarini as Inaugural CMO

Tyson 2.0, the cannabis company recently launched by Mike Tyson, legendary boxer,...

APCON moves to halt ‘Glo link your NIN’ ad

By Oghale Mafuru In line with its mandate to ensure that advertisements in the...

2022 NIMN Conference designed to revolutionise the profession

By Oghale Mafuru The new normal occasioned by the coronavirus pandemic has made...

L’Oréal USA names Han Wen as Chief Digital & Marketing Officer

L'Oréal USA has announced the appointment of Han Wen as Chief Digital & Marketing...

FT ranking is a boost on Nigeria’s brand perception- Inogbo

By Oghale Mafaru Following the recent Financial Times ranking of Nigeria as one...

Throwback Thursday: Ads that disrupted the marketing space in the 80s and 90s

By Abimbola Mohammed It is no doubt that the way and manner in which Nigerian consumers...

Metaverse to generate $40bn to sub-Saharan Africa’s economy in 10 years – Report

By Ibidunni Banjoko Metaverse, the vast global network of digital spaces, has...

M&C Saatchi rejects top investor’s buyout offer

M&C Saatchi has rejected a fourth takeover offer from Vin Murria, its biggest...

Elon Musk puts Twitter deal on hold over 5% spam accounts

Elon Musk has announced that he is putting on hold the deal to acquire Twitter barely...