brand

Embedding cultural element helps brands resonate with consumers

By Felicia Nwosu Emotions, decisions and behaviours are informed by culture in driving...

Adunni Ade, son unveiled as Twisco’s new Brand Influencers

Twisco has announced the addition of award-winning, Nollywood actor, fashion model...

BBNaija’s investment is over N4.7billion – Ugbe

By Abimbola Mohammed John Ugbe, CEO of Multichoice Nigeria, has revealed that the...

Ezekwesili tasks Africa on disruptive tech, economic growth

With the growing need around Africa for quality leadership particularly in Nigeria,...

Technology remains future mandate for IMC – Okeke

Emeka Okeke, Group Chief Executive Officer of MediaFuse-Dentsu International, has...

Big brother Naija as prime engagement platform

By Abimbola Mohammed  From the inspection of the African most popular reality...

Waw wins brand innovator, customer value awards

Henkel Nigeria, makers of Waw detergent has received the National Brand Innovators...

Experts urge CMOs to redefine role in marketing profession

Industry experts have advised Chief Marketing Officers (CMOs) and others aspiring...

Alan Jope to retire as Unilever CEO

Unilever has announced that Alan Jope, CEO Unilever, has informed the Board of his...

IMC practitioners recommend surviving strategies against economic crunch

By Felicia Nwosu In a bid to survive the prevailing economic crunch affecting all...