Tag: brand

Technology remains future mandate for IMC – Okeke

Emeka Okeke, Group Chief Executive Officer of MediaFuse-Dentsu International, has...

Big brother Naija as prime engagement platform

By Abimbola Mohammed  From the inspection of the African most popular reality...

Waw wins brand innovator, customer value awards

Henkel Nigeria, makers of Waw detergent has received the National Brand Innovators...

Experts urge CMOs to redefine role in marketing profession

Industry experts have advised Chief Marketing Officers (CMOs) and others aspiring...

Alan Jope to retire as Unilever CEO

Unilever has announced that Alan Jope, CEO Unilever, has informed the Board of his...

IMC practitioners recommend surviving strategies against economic crunch

By Felicia Nwosu In a bid to survive the prevailing economic crunch affecting all...

Brands need to collaborate with agencies, tech companies – Elatuyi

By Abimbola Mohammed Agencies and brands need to co-create because nobody is an...

IAA set to hold 5th Africa Rising Leadership Conference

The International Advertising Association (IAA) Africa and its partners - Google,...

Meet MARKETING EDGE annual awards 2022 sponsors, media partners

With the much anticipated MARKETING EDGE Stakeholders Summit and Brands &...

Consumer attention is now scarce commodity – expert

By Abimbola Mohammed Attention is a scarce commodity and one of the challenges...