Tag: brand

Brands need to adopt targeted strategy to dominate niche market – Femi-Fred

By Felicia Nwosu To meet end users in their specific areas of interest, brands and...

ARCON focuses on advertising reforms enforcement in 2023

By Oghale Mafuru As part of strategies to consolidate on existing initiatives...

Human rights, centre of Unilever’s new policy

By Oghale Mafuru In a bid to drive social equality, inclusion and human rights...

Soccer stars pay tribute as Pele bids goodbye

  By Oghale Mafuru The world all over have bade farewell in a mixed...

Professionals predict 2023 consumer trends

By ibidunni Banjoko Professionals in the Nigerian marketing communication space...

Coca-Cola Foundation mitigates sufferings of flood victims

The Coca-Cola System has been commended by the Anambra State government on its timely...

Pele, the global brand magnet lives on

By Ralph Tathagata In marketing, a brand is about relevance, respect, history, achievement,...

Leverage passion points to develop customer loyalty – Olatunji

By Felicia Nwosu In preparation for a successful business growth, a marketing communications...

Ekekwe urges brands to focus on consumer research in 2023

By Felicia Nwosu Professor Ndubuisi Ekekwe, Lead Faculty, Tekedia Institute, has...

Major highlights in IMC industry 2022

By Abimbola Mohammed In 2022, some agencies, brands, companies, media platforms...