Tag: Brand Strategy

Jamiu Shobajo Joins TGI Group Nigeria as Brand Manager

In an alignment with its mission to improve the quality of life through responsible...

FirstBank elevates Olayinka Ijabiyi to Acting Group Head, Marketing, Corporate Communications

First Bank of Nigeria Limited has elevated Olayinka Ijabiyi as the Acting Group Head...

The call that went unanswered: how marketing missteps and brand evolution left Skype behind

Skype was once the uncontested monarch of online voice and video chats, with its...

The lemon-lime overtake: when Sprite’s spark challenged the cola-crown

For decades, the frothy battlefield of global drinks has been mirrored by the titanic...

The unspoken crisis: tariffs, economic uncertainty undermine consumer confidence in Nigeria

In an increasingly linked world, the repercussions of global economic conflicts have...

Brand Culture vs Brand Strategy

By Abimbola Mohammed Companies that succeed at creating a brand culture display...

Heineken explores First-Party Data options against cookieless future

  Heineken, one of the world’s largest brewers is working towards future-proofing...

Facebook research unveils tips for Nigerian businesses to navigate Ramadan

The Covid-19 pandemic has significantly impacted the way people live, connect, shop...

Volkswagen reassesses brand strategy, rebrands to Voltswagen

  Volkswagen has announced a major rebrand. The German automaker is changing...

Social media strategy for brands seeking customers’ attention

Social platforms are growing exponentially. According to “We Are Social digital...