Brand Strategy

ADVAN sets stage for 2025 CMO Forum with focus on growth, governance, AI

The Advertisers Association of Nigeria (ADVAN) is gearing up for its flagship 2025...

Going live just got exclusive

Instagram just changed the rules of engagement, literally. In its latest update,...

PHD secures spirit of Tasmania Media partnership

PHD has just taken on the role of media agency of record for Spirit of Tasmania. This...

WFA report reveals how GenAI sparks strategic shift in global media

Multinational brands are actively integrating Generative AI into media planning,...

MARKETING EDGE ONTV to host Taiwo Ogunwumi today

This Wednesday, MARKETING EDGE ONTV hosts Taiwo Ogunwumi, the Chief Executive Officer...

Crisis is not a campaign: why purpose needs consistency

 When the world shakes, brands rush to post. A trending tragedy appears on the timeline,...

UAC acquires Chivita, Hollandia from Coca-Cola

UAC of Nigeria PLC has agreed to acquire CHI Limited, makers of Chivita and Hollandia,...

Guinness Nigeria sustains growth momentum in Q4

Guinness Nigeria Plc has posted a remarkable financial rebound for the twelve months...

Interpublic unveils ASC platform for brands to navigate commerce complexity with AI

In a bid to provide a new solution built to help brands navigate the increasingly...

World Bank hails Nigeria’s digital reforms, backs ambitious fibre backbone

 By Taiwo Osho Anshula Kant, World Bank Group Managing Director and Chief Financial...