Brand Strategy

Votes or Wallets? Why brands must master the art of political persuasion

In Nigeria, politics is not just about elections. It is a relentless contest for...

Marketers confront escalating waste as programmatic ads losses top $26 billion  

Programmatic advertising, once hailed for its efficiency, now bleeds value at an...

‎NAFDAC alerts consumers on circulation of counterfeit Cowbell Milk in Nigeria

‎Following a piece of information shared with it, the National Agency for Food...

Fiona Weeks telling Africa’s stories, one strategy at a time

When Fiona made the decision to leave a career as a journalist in the United States...

Meet MARKETING EDGE 2025 National Marketing Stakeholders’ Summit panelist – Sam Onyemelukwe

Sam Onyemelukwe, widely known as Samo, is one of Africa’s most influential voices...

Beyond How Maureen Ngwu transformed an unexpected detour into a legacy of purpose, power, impact and possibility

In the winding maze of career choices, some paths are sketched carefully on paper,...

Dr Tunji Olugbodi: A trail blazer Redefining Leadership and legacy

There is no doubting the fact Dr. Chief Tunji Olugbodi has become a phenomenon and...

Divergent Marketing Services delivers excellent values – Antwi

Sharing her career journey and other details with MARKETING EDGE, Sola Antwi, the...

The new C-suite gatekeeping: why some CMOs only get in by invitation

For a long time, the Chief Marketing Officer (CMO) was considered a key part of brand...

Mad Stars conference lifts the lid on brainrot & unpredictability

While AI is a focus of interest at MAD STARS 2025, other technological dimensions...