Brand Positioning

ELeven longlisted authors for 2025 NLNG Prize for Literature honoured in Lagos

In a powerful celebration of literary excellence, organisers honoured eleven authors...

How Industry drives marketing via town-gown bonds

In a powerful step toward fostering stronger collaboration between academia and the...

Airtel Nigeria to build 38MW data centre in Eko Atlantic

Following the burgeoning wave of digital infrastructure investments in Nigeria, Airtel...

CVA 2025 voting portal goes live: Over 200 brands and Federal Agencies listed for Consumer Votes

The stage is set once again for consumers to make their voices heard as BrandXchange,...

Prestige to pressure: why Jaguar’s CEO stepped down after a rebrand catastrophe

Adrian Mardell, CEO of Jaguar Land Rover, will step down. He was in charge for three...

Why perception, not product, wins in B2B marketing

In B2B marketing, we like to believe that rationality takes the lead. Procurement...

CMO services market surges to USD 2.6 billion by 2031

The global market for Chief Marketing Officer (CMO) services is on an impressive...

How marketers use Insight to drive personalised growth

As the marketing landscape continues to move in line with consumers change in behaviour,...

Eniola Mayowa: The quiet catalyst for brand excellence and purposeful leadership eyes Lagos NIPR VPI

In a world increasingly driven by visibility, there are still those whose work speaks...

Lagos NIPR rolls out theme, activities for PRFest 2025 as it countdowns

Nigerian Institute of Public Relations (NIPR) Lagos State Chapter is just 3 days...