Brand Perception

From perception to power: how brands can fix image issues and win bigger budgets

Perception is currency in business. When leaders believe in the power of marketing,...

Why most marketers can’t prove the link between brand and pricing power

For years, advocates of strong brands have argued that they make businesses more...

Thriving in the chaos: how smart brands market through the madness

The days of stable market circumstances and predictable consumer behaviour are past....

The attention tax: are you spending your brand equity wisely?

In today’s hyper-connected world, attention is a limited resource, and companies...

Lost in translation: how ‘brand vocabulary’ is breaking measurement

Language is the foundation of marketing. It’s not just a tool for persuasion; it’s...

Who are you when the cameras are off? The era of backstage branding

In an era of filtered feeds and overly polished marketing, trust is the most valuable...

Looks smart, feels fake: why consumer distrust in AI is a branding problem

A skin care brand on the internet released a sleek new robot in early 2023 to help...

It’s the little things: building brands in a detail-driven world

In a marketing environment overflowing with information, competition, and choice,...

Corporate entities must cultivate positive image for business growth – Rewane

Corporate organisations in the country have been advised on the need to ensure that...