Brand news

‎WPP partners with Google to embed AI into its advertising

‎‎In a five-year deal, WPP and Google have partnered to embed AI tools such as...

Dr. Taiwo Afolabi: The industry titan crowns MARKETING EDGE’s Outstanding Company CEO of the Decade

Behind every thriving enterprise lies a force of vision, one that dares to dream,...

Advertising can thrive without deception – Akinlolu Kehinde SAN

Legal and advertising industry stakeholders have affirmed that Nigeria's advertising...

Visa’s Seun Adaramola bags EDGE Outstanding Marketing Personality Award 2025

  In a career marked by transformative achievements and groundbreaking campaigns...

Olufunke Fajusigbe: A legacy of excellence Beyond Borders

At the 2025 EDGE Awards, where excellence was not just celebrated but redefined,...

Share a Coke” returns with more magic, personalisation

Share a Coke” is back The magic of finding your name on the Iconic Bottle Returns Coca-Cola...

Onyinye Ikenna-Emeka: The Amazing Amazon Behind MTN’s Unstoppable Brand Wins ‘Brand Personality of the Year’ at 2025 MARKETING EDGE Awards

Honouring the Visionary Powering MTN’s Brand Brilliance Every great brand tells...

Waves of Innovation: How First Bank turned Lagos into Africa’s Electric Playground

The Lagos Lagoon glistened in shades of blue and gold as electric powerboats sliced...

TVC’s Your View bags EDGE Award as Most Outstanding TV Breakfast Show of the Decade

When Television Continental launched "Your View" on May 29, 2013, the all-women morning...

John Ajayi: A step beyond the ordinary

Indeed, it has been said that every great journey begins with a single step but some...