Brand news

The market that broke them all

Between 2005 and 2026, five major South African retail giants attempted to conquer...

ChatGPT opens advertising to 17,000 brands through Criteo partnership

Criteo has become the first advertising technology company to integrate with OpenAI’s...

Stagwell deepens AI push as profit growth buybacks reinforce investor confidence

Artificial intelligence is beginning to reshape how marketing services companies...

Digital tools, AI take spotlight as NLNG ‘Change Your Story’ 2026 kicks off day one in Lagos 

Nigeria LNG Limited, widely known as Nigeria LNG Limited, has once again reinforced...

Why Adidas is hiring back employees who left for local competitors

When employees leave for competitors, most companies treat it as betrayal. Exit interviews...

FirstBank makes home ownership possible for Nigerians with Single-Digit Interest Rate Loan

 For millions of Nigerians, homeownership has long felt like an ambition deferred....

MARKETING EDGE ONTV hosts Israel Obatunde this Wednesday

This Wednesday, MARKETING EDGE ONTV will bring viewers another compelling edition...

Anietie Udoh named Jury Member for 2026 SABRE Awards EMEA

Anietie Udoh, Divisional Director of Marketing at Marketing Edge Publication Ltd,...

Google just gave every Nigerian a free graphic designer

Google has launched Nano Banana 2 in Nigeria, an AI image generation tool integrated...

Five game-changing facts about FirstBank’s MREIF Home Loan

For many Nigerians, home ownership has always felt like a long dream parked somewhere...