Brand news

How the Nation’s crisis management story can be rewritten by Nigerian PR

In Nigeria and across the globe, crises rarely announce themselves. They strike suddenly...

When honesty meets art: the quiet politics of creative feedback

Feedback in advertising has never been a simple exchange. Often, it is rarely just...

MARKETING EDGE ONTV hosts Olamide Blessing-Kayode this Wednesday on Industry Conversation

MARKETING EDGE ONTV will this Wednesday feature Olamide Blessing-Kayode, the Founder...

Abimbola Mohammed clinches ‘Marketing Journalist of the Year’ Award

Abimbola Mohammed, a respected brand analyst and content writer, has won the 2025...

Google’s big AI shopping upgrade: what marketers should know about its new ‘Agentic’ search

Google is significantly improving the online shopping experience. Crucially, the...

Havas eyes minority stake in WPP, signalling shake-up in global Ad industry

Havas may invest in WPP. This development could significantly change the power dynamics...

Amazon Prime Video races ahead in streaming ads with 315 million monthly prime video viewers

 Amazon has firmly announced its arrival as a dominant force in global advertising....

MARKETING EDGE ONTV to air on TVC this Saturday at 4:30 p.m.

MARKETING EDGE ONTV will air this Saturday on TVC News, DSTV Channel 418, as the...

MTN Nigeria launches Y’elloTide: A festive campaign to spread joy, kindness, and unity

MTN Nigeria has ushered in the Christmas season with the launch of Y’elloTide,...

Founder controversy: When personal past becomes corporate risk

Paystack has suspended its co-founder and Chief Technology Officer, Ezra Olubi, after...