Brand news

Experts bemoan adulterated PMS’ impact on national brand perception

By Oghale Mafuru Coming on the heels of the current economic and social crisis...

Brands cling to first-party data as third-party cookies phase out- Ukubeyinje

By Oghale Mafuru To mitigate the challenges that accompanied the extinction of...

Digitisation heralds shift in consumer lifestyle- Experts

By Oghale Mafuru A comprehensive consumer data analysis across all touchpoints...

New York Times adds Wordle to game portfolio

The New York Times has announced the acquisition of yet another word game, the Wordle....

Spotify agrees to add advisories on COVID 19 podcasts

Spotify, the Swedish audio streaming and media services provider, has stated that...

Vodafone, Intel lead European OpenRAN team to break network suppliers’ hold on market

Vodafone, the British telecommunications giant, has teamed up with Intel Corp and...

TotalEnergies appoints new Marketing President

By Dele Ojo TotalEnergies has appointed Thierry Pflimlin as its President, Marketing...

Apple still world’s most valuable brand reports Brand Finance

Apple has retained the title of the world’s most valuable brand in 2022. World-renowned...

Ardova PLC lauds Stanbic IBTC’s support for LPG storage project

AP LPG terminal, a fully owned subsidiary of Ardova PLC, has lauded Stanbic IBTC...

MTN takes Y’ello Doctor Initiative to Kano

Telecommunication giant, MTN Nigeria, has once again demonstrated its consumer-centrism to...