Brand news

Hellmann’s is Unilever’s best-performing brand

By Felicia Nwosu World’s No.1 mayonnaise, Hellmann’s, and Unilever’s best-performing...

Unilever declares 11.8% increase in turnover  in Q1 of 2022

Unilever, the multinational Fast Moving Consumer Goods (FMCG) company, has declared...

Chicken Republic New Food Menu “Egg Star”: Yay or Nay?

  Elizabeth Olagunju "Every new change forces all the companies in an...

Diaper brands battle over market share

By Abimbola Mohammed Over the years there has been a complete shift from the usage...

Consumers’ Review: Focus on Maggi seasoning cubes

By Abimbola Mohammed In today’s digital world, businesses must embrace reviews,...

Elon Musk takes over Twitter for $44 billion

The planned takeover of Twitter by the world’s richest man, Elon Musk came through...

Google lands Equiano Submarine Cable in Nigeria

By Ibidunni Banjoko Google a subsidiary of Alphabet Inc. in partnership with West...

Unilever updates marketing principles to children

Unilever has announced an update to its global principles for responsible marketing...

Netflix considers cheaper ad-on option to stem subscribers’ loss

Reed Hastings, co-CEO of Netflix has finally announced plans to incorporate ads as...

Heineken’s UCL Trophy Tour: A brand riding on the crest of legends

By Tunde Animasaun Brand building is a serious, strategic, and never-ending business....