Brand news

How ‎Glo’s Ojude-Oba sponsorship empowered new entrepreneurs, while taking Festival to World Stage

‎The 2025 Globacom-sponsored Ojude Oba, which marked the technology company's 20th...

Photography equipment market eyes bright future as creators, green tech drive demand

The global photography equipment market is projected to reach a value of USD 14.12...

Going viral with relatable content: what brands can learn from Cowrywise

In this day and age of short attention spans and constant scrolling, engaging consumer...

PZ Cussons relaunches Carex with one mission: Win the war against germs

Carex, the globally trusted name in hygiene, has officially relaunched in Nigeria,...

Digital PR Summit calls for influence built on values, not virality

Nigeria digital public relations summit has championed for a  purposeful and strategic...

Xpark360 advertising agency in Nigeria takes global stage with PremiumTrust campaign on World’s largest billboard

Lagos just got louder, and it is not from the usual traffic or street vendors. This...

Agencies face new creative challenges to boost brand awareness – PMI Survey

A recent survey has shown that about 97% of agencies face mounting pressure to deliver...

Mind your message

 Today marks the International Day for Countering Hate Speech. Consequently, businesses...

How real-life experiences are giving brands human voice

Brands are currently leveraging real-life experiences to gain human voice by hitting...

Cannes Lions 2025: Nigeria’s rising creative power and the hope for more wins

Established in 1954, Cannes Lions is a global benchmark for creativity, with the...