Brand news

Global magazine advertising faces decline despite print loyalty from key industries

The global magazine advertising market, valued at 11.5 billion dollars in 2021, is...

Experts say final quarter could deliver Nigeria’s economic turning point

Nigeria’s economy is gradually regaining momentum, and experts project stronger...

Consumer Trust is Broken , can brands win it back? –  Olufemi Williams

As consumers grow weary of broken promises, Williams calls on brands to rebuild trust...

Global linear TV Ad spend to decline 11.3% by 2026, says WARC

The television advertising landscape is undergoing a significant shift. Linear...

Firstbank launches Firstmonie merchant solution to advance digital payments across Nigeria

FirstBank has launched its FirstMonie Merchant Solution to strengthen digital payments...

Moniepoint launches ‘Made for Your Progress’ campaign with Victor Osimhen as brand ambassador

Moniepoint Microfinance Bank (MFB), one of Nigeria’s fastest-growing financial...

How Life Beer lit up Afiaolu Nnewi Festival 2025

‎Life Continental Lager Beer took a bold step recently by honoring and celebrating...

LinkedIn appoints Heather Freeland as first chief brand officer

 LinkedIn has appointed Heather Freeland as its first Chief Brand Officer. This...

Lucky winners smile home with cash prizes in Glo’s Jolly Cash Awards Kedor

Several lucky Nigerians on Monday received huge cash prizes in Globacom’s Jolly...

The unraveling of a food giant: why the kraft Heinz merger failed

 Ten years after a massive merger created a food giant, Kraft Heinz is breaking...