Brand news

Repel or attract? The polarization trap in modern branding

It often feels like the loudest businesses win in today’s marketing culture. Shock...

‎Meet MARKETING EDGE 2025 National Marketing Stakeholders’ Summit panelist – Awopetu

Great leaders are not just defined by the roles they occupy, but by the impact they...

‎Meet MARKETING EDGE 2025 National Marketing Stakeholders’ Summit panelist – Ogunpitan

‎For over forty years, Remi Ogunpitan has led from the front, commanding deep expertise...

How brands are reinventing strategies to drive growth and build lasting connections

Amid a slow economy and cautious consumer spending, many brands are struggling to...

‎Meet MARKETING EDGE 2025 National Marketing Stakeholders’ Summit Keynote Speaker – ASIKA

‎Obi Asika is the Director-General of the National Council for Arts and Culture,...

‎Meet MARKETING EDGE 2025 National Marketing Stakeholders’ Summit Keynote Speaker – SHARMA

‎Girish Sharma is the Managing Director and Chief Executive Officer of Guinness...

Perplexity AI launches unsolicited $34.5 billion bid for google chrome amid antitrust scrutiny

Perplexity AI, an artificial intelligence search company, has made an unapproved...

Beyond the buzz: how CMOs can lead enterprises out of the AI stalemate

Everyone expected the corporate AI gold rush to transform everything. Boardrooms...

Market share: the metric that matters, but only in context

For many years, marketers have regarded market share as the ultimate measure of a...

You Are Next: Why Oxygen X Is Betting on the Dreamers, Doers, and Self-Starters

“Hustle o” is a phrase that seen a rise in usage in recent times. Most Nigerians...