Brand news

WFA report reveals how GenAI sparks strategic shift in global media

Multinational brands are actively integrating Generative AI into media planning,...

MARKETING EDGE ONTV to host Taiwo Ogunwumi today

This Wednesday, MARKETING EDGE ONTV hosts Taiwo Ogunwumi, the Chief Executive Officer...

Experts advocate for talent renewal, measurable impact in  PR

Nigeria’s PR industry stands at a crossroads, shaped by technology, shifting audiences,...

Why D2C brands must build loyal communities

Direct-to-Consumer (D2C) companies are everywhere in today’s digital economy. They...

Convenient… But At What Cost? Rethinking the Trade-Offs We Ignore

Convenience is not a luxury in today's hyperconnected, one-tap society; it is a given....

AB InBev stock slides as global beer demand falters despite revenue growth

AB InBev, the world’s largest brewing company, watched its shares fall sharply ...

Who are you when the cameras are off? The era of backstage branding

In an era of filtered feeds and overly polished marketing, trust is the most valuable...

UAC acquires Chivita, Hollandia from Coca-Cola

UAC of Nigeria PLC has agreed to acquire CHI Limited, makers of Chivita and Hollandia,...

Golden Penny spreads joy in Enugu with grand Food Fest

Golden Penny, a brand deeply rooted in human connection, care, and warmth, once again...

Cowbellpedia 2025: Peace Adewole and Kenechukwu Azuike Emerge Winners with N5m each, All Expense Paid Trip to Kenya

Cowbellpedia 2025, themed “The Mega Minds”, crowned Peace Adewole of Welkins...