Brand news

‎Meet MARKETING EDGE 2025 National Marketing Stakeholders’ Summit panelist – Ogunpitan

‎For over forty years, Remi Ogunpitan has led from the front, commanding deep expertise...

How brands are reinventing strategies to drive growth and build lasting connections

Amid a slow economy and cautious consumer spending, many brands are struggling to...

‎Meet MARKETING EDGE 2025 National Marketing Stakeholders’ Summit Keynote Speaker – ASIKA

‎Obi Asika is the Director-General of the National Council for Arts and Culture,...

‎Meet MARKETING EDGE 2025 National Marketing Stakeholders’ Summit Keynote Speaker – SHARMA

‎Girish Sharma is the Managing Director and Chief Executive Officer of Guinness...

Perplexity AI launches unsolicited $34.5 billion bid for google chrome amid antitrust scrutiny

Perplexity AI, an artificial intelligence search company, has made an unapproved...

Beyond the buzz: how CMOs can lead enterprises out of the AI stalemate

Everyone expected the corporate AI gold rush to transform everything. Boardrooms...

Market share: the metric that matters, but only in context

For many years, marketers have regarded market share as the ultimate measure of a...

You Are Next: Why Oxygen X Is Betting on the Dreamers, Doers, and Self-Starters

“Hustle o” is a phrase that seen a rise in usage in recent times. Most Nigerians...

Glo reduces rates for calls to major countries

Globacom has announced significant reductions to its International Direct Dialing...

Reclaiming journalism’s place of pride with a call to return to core principles

Once hailed as the conscience of the nation, Nigerian journalism now stands on fragile...