Brand news

Meet MARKETING EDGE 2025 National Marketing Stakeholders’ Summit panellist – Preetesh Sewraj

Preetesh Sewraj, the Chief Executive Officer of the Loeries, will be one of the distinguished...

Alaba Fagun delivering outstanding stakeholder values and sustainable growth across diverse industries

Mrs. Alaba Fagun stands as a visionary leader and strategic transformation expert...

Nigeria and Ghana Join dentsu’s Influencer Movement Across Africa

Influencer marketing is surging worldwide, but Africa is rewriting the rules. With...

Digital marketing agency services market poised to triple to hit $60.2 billion by 2033

The global market for digital marketing agency services is on a rapid growth trajectory,...

MARKETING EDGE ONTV host Kingsley James today

This Wednesday, MARKETING EDGE ONTV spotlights Kingsley Oghenero Olusola James, Managing...

Mad stars 2025: Get ready to discover the industry’s powerful possibilities

MAD STARS 2025 has begun its on-site awards judging in Busan. The Final Jury started...

Power Oil Launches “Certified Healthy, Certified Fit” Movement, Reframes Oil Through Lifestyle Lens

With BBN Season 10, Power Oil, Nigeria’s most trusted cooking oil brand, has unveiled...

‎Lyvads boosts Nigeria’s creator economy with cutting-edge app

‎The global creator economy is speedily reshaping modern marketing and brand engagement....

Votes or Wallets? Why brands must master the art of political persuasion

In Nigeria, politics is not just about elections. It is a relentless contest for...

Marketers confront escalating waste as programmatic ads losses top $26 billion  

Programmatic advertising, once hailed for its efficiency, now bleeds value at an...