Brand news

When your bleach becomes a meme: Hypo’s response and what FMCG brands can learn

Hypo Bleach broke years of silence, publicly addressing what its marketing team had...

WPP resets global agency model with Elevate28 plan to simplify operations, accelerate AI driven growth

WPP is restructuring its global agency system as it works to reduce operational complexity...

FEC approves Alphanumeric Digital Postcode System for Nigeria

Nigeria has taken a significant step toward strengthening its digital infrastructure...

JustMarkets appoints Jennifer Okorhi as Regional Marketing Manager

JustMarkets has strengthened its regional growth ambitions with the appointment of...

 OOH remains the industry’s real world reference point – Olawale Adegoke

The Chief Executive Officer of Nimbus Media, Olawale Adegoke, has firmly stated that...

MARKETING EDGE ONTV hosts EXMAN President today 

MARKETING EDGE ONTV, Nigeria’s leading brand centric advertising and marketing...

Stanbic IBTC Bank Nigeria PMI: New orders return to growth as selling price inflation eases to lowest in over six years

The Nigerian private sector returned to growth in February, thereby reversing the...

Aim One rolls out Marketing Mentorship Program 2.0

Aim One Company formally launched the second edition of its Marketing Mentorship...

Power Oil’s Exclusive running Community Initiative: A Blueprint for Experiential fitness Marketing

Power Oil's execution at the Access Bank Lagos City Marathon 2026 represents a significant...

Market research industry charts measured expansion on rising demand for analytic

The global market research services sector continues to gather steady momentum as...