Brand news

Advertising icon John Dooner, McCann Worldgroup founder, passes away at 77

The advertising world is mourning the loss of John J. Dooner Jr., the visionary founder...

Brands can turn Detty December into  season of connection, not just celebration – Obembe

For marketers, Detty December is no longer just music, parties, or festive hype but...

From jerseys to culture: how brands market through sport

Sport has quietly become one of the most dependable marketing platforms for brands...

Pricing is no longer a math problem: Why 2026 will redefine how value is charged

In contemporary business, price has been predominantly regarded as a financial determinant....

Aster Integrated Marketing marks 7 years of integrated thinking  in growing brands, shaping experiences, defining  craft

Indeed, when the drumbeat is steady, the dance becomes unforgettable. There is a...

Why legacy brands still hold the advantage in a digital-first era

A quiet shift is underway across global markets. While entrepreneurs race to build...

Sir Steve Omojafor at 80, the industry still bears his handprint

At 80, Sir Steve Omojafor still stands where Nigeria’s Advertising story begins. Indeed,...

International Public Relations Network (IPRN) announces Boucles Africa as Nigerian Member firm

The International Public Relations Network (IPRN), a global alliance of independently...

OpenAI eyes Pinterest as it deepens its push into visual AI and commerce

OpenAI is allegedly considering the acquisition of Pinterest. If this is realized,...

What readers cared about most in 2025: MARKETING EDGE’s top stories

Looking back at 2025, the stories that captured readers' attention reveal a year...