Brand Marketing

Brands, Events, and History

Sorry brands. Product benefits and USPs alone will no longer be sufficient in...

How marketing builds the pricing power that fuels profits

Growth without profit is no longer praised in the modern economy. Boards, investors,...

Roseline Abaraonye: a force in African brand marketing

Roseline Abaraonye is currently the Marketing Director at IMPERIO INTERNATIONAL LTD....

Peak Milk’s “Stir A Cause” Campaign inspires communities on World Milk Day 2025

Peak Milk, Nigeria’s leading dairy brand produced by FrieslandCampina WAMCO Nigeria,...

Brand relevance, marketing, cultural resonance – Olusanya Adesanya, Commercial Director of Guinness Nigeria Plc

 How has Guinness maintained its position as a cultural icon while remaining relevant...

Why lasting brands live in the heart and cart

In the era of ease, practically any brand may earn a place in our shopping basket....

World Day for Safety & Health: Leveraging Marketing for Workplace

World Day for Safety and Health at Work, commemorated on April 28th, is more than...

Coco-Cola launches biggest ever Christmas campaign to drive consumer engagement

Coca-Cola’s ‘Holidays Are Coming’ ad has made its return, backed by the biggest...

David Ogilvy on Advertising: his 7 commandments and quotes all Marketers must know

Advertising is an ancient art, but don’t even think about calling what David Ogilvy...

Yaw Nsarkoh tasks brands on need for consumer- focused strategy

Yaw Nsarkoh, Executive Vice President (EVP) of Unilever Ghana and Nigeria has said...