brand management

You can’t drive perception change for our country without deep commitment from leadership – Udeme Ufot

At the National Advertising Conference (NAC) 2025, a crucial conversation emerged...

How the Nation’s crisis management story can be rewritten by Nigerian PR

In Nigeria and across the globe, crises rarely announce themselves. They strike suddenly...

MARKETING EDGE ONTV hosts Olamide Blessing-Kayode this Wednesday on Industry Conversation

MARKETING EDGE ONTV will this Wednesday feature Olamide Blessing-Kayode, the Founder...

Global wine harvest recovers slightly in 2025 amid persistent climate strain

Global wine production is expected to reach around 232 million hectolitres in 2025, ...

L’Oréal launches Nigeria’s first luxury travel beauty store at Abuja Airport

Global beauty leader L’Oréal has launched its first L’Oréal-only travel retail...

Nigeria breakfast cereals market poised for growth as consumers shift to healthier lifestyles

From Import Woes to Market Resilience The Nigerian breakfast cereals market is...

Kora’s sundown sessions sparks fresh conversation on Africa’s AI future

Nigeria’s technology scene witnessed a new spark of optimism as innovators, founders,...

Jaguar Land Rover narrows global marketing hunt to three agencies

Jaguar Land Rover has intensified its global marketing review, narrowing the race...

MARKETING EDGE ONTV hosts Remi Ogunpitan this Wednesday

This Wednesday, MARKETING EDGE ONTV continues its engaging discussion with creative...

Edge Awards: Ilyas Kazeem bags leadership award in marketing

He was trained to calculate pressure, not persuasion; to study molecules, not markets....