brand management

‎WPP partners with Google to embed AI into its advertising

‎‎In a five-year deal, WPP and Google have partnered to embed AI tools such as...

Advertising can thrive without deception – Akinlolu Kehinde SAN

Legal and advertising industry stakeholders have affirmed that Nigeria's advertising...

Waves of Innovation: How First Bank turned Lagos into Africa’s Electric Playground

The Lagos Lagoon glistened in shades of blue and gold as electric powerboats sliced...

TVC’s Your View bags EDGE Award as Most Outstanding TV Breakfast Show of the Decade

When Television Continental launched "Your View" on May 29, 2013, the all-women morning...

John Ajayi: A step beyond the ordinary

Indeed, it has been said that every great journey begins with a single step but some...

Glo backs NCC on broadband infrastructure protection

Nigeria’s digital economy drive gained a significant boost on Wednesday as national...

Customer Service Week 2025: Brands tested in the court of public opinion

In Nigeria, customer service often exists in the shadows. It is talked about in boardrooms,...

Goodearth Hot Peppe clinches EDGE Outstanding Indigenous Naija Spice of the Year

In a stunning display of indigenous excellence, Goodearth Hot Peppe from the stable...

PremiumTrust Bank sets new digital standard with Blayzz, wins  EDGE Innovative Digital Bank Platform of the Year

In a financial landscape marked by volatility and rapid transformation, PremiumTrust...

Dr. Emmanuel Efe Emefienim, EDGE Outstanding CEO Legacy Banker of the Year: A Paragon of Financial Excellence

Recognising great men who have  penchant, thirst, craze, and drive for excellence...