Brand Building

Imole Connect: Glo, Osun Govt partner on CUG lines for civil servants

Digital solutions provider, Globacom has partnered with the Osun State Government...

The EDGE Awards 2025: A festival of brands, beauty, excellence

Lagos came alive in a way words can barely capture. On that night, the Balmoral Event...

Recognition for Excellence: Tolu Olanipekun Shines at 2025 Marketing Edge Awards

In a night dedicated to celebrating excellence in brand building and strategic communication,...

Pernod Ricard’s Ikechukwu Agu Named Commercial Director of the Year at Edge Awards 2025

The Balmoral Event Hall, Sheraton Hotels, Ikeja, sparkled on Friday, September 26,...

We must stop thinking of creativity as a service industry – Ogunpitan

The traditional creative ecosystem in Nigeria, characterized by linear value chains...

AI power is greater when marketers are close to customers – Awopetu ‎

Naturally, humans possess inherent understanding of cultural nuances and emotional...

ARCON DG commends MIPAN’s strategic role in industry development, pledges continued collaboration

Olalekan Fadolapo, Director General of the Advertising Regulatory Council of Nigeria...

Publisher, John Ajayi opens MARKETING EDGE Summit 2025 with Focus on AI,  creator economy

The 2025 edition of the MARKETING EDGE National Marketing Stakeholders’ Summit...

Glo Foundation unveils N5m STEM challenge for girls

In celebration of the International Day of the Girl Child, Glo Foundation, Globacom’s...

The silent language of brand power, logos and taglines

Many people have short attention spans these days, and some of the most powerful...