Brand Building

Manpreet Singh: The golden fish of Nigerian Marketing shines as EDGE Outstanding Marketing Personality of the Decade

Indeed, a golden fish has no hiding place, and Manpreet Singh’s brilliance, like...

Edge Awards 2025: Marketing Edge applauds brands for sponsorship

The Edge Awards 2025 was celebrated as Nigeria’s most prestigious recognition of...

Glo extends Ofala sponsorship, reaffirms global vision

Globacom has confirmed its sponsorship of the 2025 Ofala Festival in Onitsha, Anambra...

Imole Connect: Glo, Osun Govt partner on CUG lines for civil servants

Digital solutions provider, Globacom has partnered with the Osun State Government...

The EDGE Awards 2025: A festival of brands, beauty, excellence

Lagos came alive in a way words can barely capture. On that night, the Balmoral Event...

Recognition for Excellence: Tolu Olanipekun Shines at 2025 Marketing Edge Awards

In a night dedicated to celebrating excellence in brand building and strategic communication,...

Pernod Ricard’s Ikechukwu Agu Named Commercial Director of the Year at Edge Awards 2025

The Balmoral Event Hall, Sheraton Hotels, Ikeja, sparkled on Friday, September 26,...

We must stop thinking of creativity as a service industry – Ogunpitan

The traditional creative ecosystem in Nigeria, characterized by linear value chains...

AI power is greater when marketers are close to customers – Awopetu ‎

Naturally, humans possess inherent understanding of cultural nuances and emotional...

ARCON DG commends MIPAN’s strategic role in industry development, pledges continued collaboration

Olalekan Fadolapo, Director General of the Advertising Regulatory Council of Nigeria...