Brand Building

ARCON DG commends MIPAN’s strategic role in industry development, pledges continued collaboration

Olalekan Fadolapo, Director General of the Advertising Regulatory Council of Nigeria...

Publisher, John Ajayi opens MARKETING EDGE Summit 2025 with Focus on AI,  creator economy

The 2025 edition of the MARKETING EDGE National Marketing Stakeholders’ Summit...

Glo Foundation unveils N5m STEM challenge for girls

In celebration of the International Day of the Girl Child, Glo Foundation, Globacom’s...

The silent language of brand power, logos and taglines

Many people have short attention spans these days, and some of the most powerful...

Udeme Ufot: The making of a great adman’s journey through advertising’s fierce paths

Every great adman’s story does not follow straight lines but fierce paths marked...

Trends vs. truth: why insight still wins over viral FOMO

As of this week, there is a new TikTok trend, meme, or “must-do” social stunt...

MIPAN charts course for industry excellence as president rallies Members for collective growth at 25th AGM

Media Independent Practitioners Association of Nigeria (MIPAN) stakeholders reaffirm...

FirstBank partners Lagos for E1 Lagos GP

In line with its commitments of promoting sports and developmental initiatives at...

MARKETING EDGE ONTV hosts Akonte Ekine this Wednesday

MARKETING EDGE ONTV will feature Akonte Ekine this Wednesday for the concluding part...

Credibility is currency: how brands win in sensitive categories

Attention, clicks, and a smart campaign in most sectors may drive revenue. However,...