Brand Building

Godfrey Adejumoh takes helm at Diageo as Head of Corporate Relations for West and Central Africa

Godfrey Adejumoh  has taken  helm at Diageo as Head of Corporate Relations for...

AAAN president Lanre Adisa calls for bold industry reforms and policy action at 52nd AGM in Ibadan

The advertising industry must chart a bold new course built on reform, innovation,...

The promotion problem: how limited scope is holding marketers back

In today’s fast-paced business world, marketing is both more noticeable and, paradoxically,...

Marketing budgets are bouncing back, but at what cost?

After years of economic contraction, the marketing industry now sees a cautious confidence...

‎OMD ranked as top U.S. media agency by billings

‎Latest report released by agency research firm COMvergence has shown ‎Omnicom’s...

Stop outsourcing emotion to brand, start leading with it

Brands are often urged to be sentimental in today’s environment. When a campaign...

Veteran journalist, John Ajayi honoured on PR Power List 2025 among Nigeria’s top industry icons

To celebrate World PR Day, the organisers have recognised veteran...

AAAN 52nd AGM: “Charting bold paths forward” in Ibadan

The 52nd Annual General Meeting (AGM) of the Association of Advertising Agencies...

OAAN set  to hold 40th AGM, July 17

The Out-of-Home Advertising Association of Nigeria (OAAN), is set to hold its 40th...

Lagos NIPR celebrates World PR Day 2025, urges strategic communication to heal divides

The Lagos State Chapter of the Nigerian Institute of Public Relations (NIPR) has...