Brand Building

‎Lyvads boosts Nigeria’s creator economy with cutting-edge app

‎The global creator economy is speedily reshaping modern marketing and brand engagement....

Why most marketers can’t prove the link between brand and pricing power

For years, advocates of strong brands have argued that they make businesses more...

How marketing builds the pricing power that fuels profits

Growth without profit is no longer praised in the modern economy. Boards, investors,...

Votes or Wallets? Why brands must master the art of political persuasion

In Nigeria, politics is not just about elections. It is a relentless contest for...

Marketers confront escalating waste as programmatic ads losses top $26 billion  

Programmatic advertising, once hailed for its efficiency, now bleeds value at an...

Elizade JAC Motors unveils Taaooma as First-Ever Brand Ambassador, Presents Her with a JAC JS6 SUV

Elizade JAC Motors has announced the appointment of award-winning comedian and content...

‎NAFDAC alerts consumers on circulation of counterfeit Cowbell Milk in Nigeria

‎Following a piece of information shared with it, the National Agency for Food...

Meet MARKETING EDGE 2025 National Marketing Stakeholders’ Summit panelist – Sam Onyemelukwe

Sam Onyemelukwe, widely known as Samo, is one of Africa’s most influential voices...

Mad Stars conference lifts the lid on brainrot & unpredictability

While AI is a focus of interest at MAD STARS 2025, other technological dimensions...

Meet MARKETING EDGE 2025 National Marketing Stakeholders’ Summit panelist – Dare Art Alade

Dare Art Alade, popularly known as Darey, stands at the intersection of creativity,...